Why gamble and why don't?
Most people are unhappy about being labeled as gamblers since the disgrace would forever harass them. People have several reasons regarding the sport of gambling. Few gamble for fun, some to forget problems, another few to just pass the time. There are people who gamble seriously and there are others who are simply addicted to gambling.
Gambling is not all that downbeat, if you realize that there certain untapped benefits from gambling which are not very visible and are beyond the race track or the walls of casino or even bingo social hall.
The employment ratio attributed to the existence of casinos in Las Vegas is around 60 percent. One would not be able to perceive the situation if the casinos suddenly stopped functioning.
Gambling is no doubt the essence of entertainment provided people limit themselves and sprinkle discipline within them. Some people are too optimistic about recovering all their lost cards in the next game and hence continue the game. These constitute hardly a quarter of the gambling population who are not responsible enough and get into indecent gambling.
However there is the other 75 percent of population who gamble responsibly. They are those who know the entertainment value of gambling and never get into opinions where they are blinded to make huge money the very first time they hit the card!
It is a sad fact that only a very minor portion of gamblers realize how destructive gambling can ever get. It is true that friends, families, jobs, properties, crime etc saturate the destruction brought by gambling when there is no application of self discipline.
The winnings coming from gambling tricks and activities have donated the much required financial resource for every worthy cause. Lotteries and Bingos are being utilized in many cases in a way that every win contributes a percentage of jackpot reward to various charity institutions.
At times celebrities manifest their competence in different games such as the card game of poker in a way that the audience is entertained and the winnings go towards the charitable organizations they represent.
Studies have revealed that population which is 65 years or older who gamble have considerably fewer reports of health issues be it depression, alcoholism or bankruptcy. They find gambling very therapeutic as in a way it keeps them alert by exercising their mind.
Retiree gamblers are most often recreational gamblers who value the entertainment quotient of gambling. It was concluded that they stay healthy because they begin by being healthy and not because of gambling.
To conclude, it is not just the act of gambling that develops as harmful or beneficial to any individual. It is but the resolution of the individual which would help him rule excessive gambling rather than excessive gambling ruling up on him.
Last month you allowed me to ramble on about why we should market, strategize and develop a thought process and open up the lines of communication to get the “X-Game Generation” into the casino. This month I thought I’d focus on, what type of slot machine will peak their interest enough to get them into the casino and keep them there.
As I prepare for another trip to the Global Gaming Conference (G2E), I have to ask myself, “Which slot manufacturer is developing games to bring in and maintain the younger gaming demographics? (If I had a thought right now, it would die of loneliness).
Yes, I’m aware downloadable games are at the forefront of the industry, in fact right on the horizon. Which means exactly what…the same type of games just resting on a unique and superior platform? Because quite frankly, as I look around the casino floor, I see banks of machines designed to spew out free spins, clunky, albeit elaborate, “bonus wheels” hitting the same (ho-hum) mediocre pays and motionless screens offering the same regurgitated clip art bonus rounds. Not exactly the type of hype leaving the X-Gamer gasping to catch their breath.
So, here are my thoughts.
The new games should have bonus rounds where “decisions” are made (not selected), and remember what your last “decisions” actually was. “Do I go left or right, up or down?” When you return to that bonus spot, the game reminds you (“Last time you went left”). The bonus rounds should allow you to develop your own character or player and allow you to place your character anywhere in that bonus round. The bonus rounds should be interactive, where there is a winner. Not by chance but by skill (being quicker, knowing the correct order) by playing against the game or against someone on the same bank or at another location, such as a wide-area or interstate network.
The new games should have cheat codes available for the player to research. Keep in mind; this isn’t necessary a cheat code to “beat” the game as much as finding “Easter Eggs” along the way (free spins, free games, additional credits, advertisements). Yes, advertisements. Other industries are paying premium dollars to have their products and brands buried deep into the code of the latest PS2 game, only to have it seen by someone who knows and exploits the cheat code (hint, hint IGT, Aristocrat, and Williams). Of course these cheat codes could only be found on your web site where advertisement can be sold. What? Finally a way of driving traffic to your own site and actually having someone “opt-in” to Emarketing without having to give away a set of steak knives!
The new games must be able to save the players level when they return. These games need to have a memory card, a saved level card (what we old fuddy duddy’s call a player club card) with password encryption (we call those PIN numbers) in order for that gamer to come back and not think they lost their “place” in the game. Now, relax GLI and gaming regulators, I’m speaking in terms on the bonus round. If you are in level four of bonus round three, guess what, the next time you hit the bonus round, you’re right back in the same place fighting that onslaught of crazed penguins. Imagine, the player still needs to play the game to “get back to the bonus round” but if they are coming back to your casino, their time on device will increase as with the “legs” of the game.
These games should concentrate on realistic graphics, robust sound and entertainment value. Get rid of the “$20 equals 6 spins and a near-hit” way of coding. Time on device revolves around $20 lasting more than three minutes. At the local arcade, you’re not winning money, your winning “time and levels”.
Want to really step outside the (X) box, have these games offer the ability to open up another screen to instant message (IM), text message, download into an MP3 or the ability to “make beats.” Just a thought, if you simply add an MP3 auxiliary jack (or headphone jack) to the game then the casino slot director will never have to turn off the sound on another game. It’s time we face the facts, the youth of today are far more multitasking than we are, or actually care to ever be.
If a 21 year old can be driven to your web site, sign up for a card, and after four gaming visit receive another clue on “how to break” that bonus round – would that be of interest? Then its time to step outside the “Dream Cube” and get coding!